Posts tagged as:

PPC

An Open Letter to Google Adwords

May 12, 2009

After a good bit of frustration trying to get a new account up and running – I decided to post the following in Google’s help forum.  Perhaps by seeming fairly angry, and perhaps getting a few other folks to read this, I can actually get some support, and get my client’s account out of “review” [...]

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Improving PPC Keyword Conversion Rates

January 14, 2009

Here’s a quick tip to improve the conversion rates for some of your pay per click keywords:
If you’re using broad match – stop.  I don’t mean completely stop – that would be silly.  I mean stop and think for a second.  Pour yourself a cup of coffee and spend an hour with your analytics and [...]

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SEM vs. SEO, what’s the difference?

January 6, 2009

You may have caught my recent SEM Video – The Difference Between PPC and SEO. If so, then you know that PPC (Pay Per Click) includes the sponsored results on all the search engines, where SEO (Search Engine Optimization) includes the natural, or organic rankings.
Another acronym that gets thrown around a lot is SEM (Search [...]

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The Difference Between SEO and PPC

January 3, 2009

Here’s one of the first Online Marketing Videos I ever did – back when I was working under www.mysempro.com. It explains the difference between PPC and SEO. It also shows you what can happen when you shoot a video on the first take (notice how often I say “uh”)

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Assumptions on Sorting Importance…

April 2, 2008

This post is inspired by Seth Godin’s “Alphabetical Order is Obsolete” Post a couple weeks back (sorry, sorry, I can only get through my aggregator every so often).
Anyway, he makes some pretty awesome observations about  how senseless the alphabetical system is for some applications…..
Your address book is in alphabetical order, right? Why? If you want [...]

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