January 14, 2009
Here’s a quick tip to improve the conversion rates for some of your pay per click keywords:
If you’re using broad match – stop. I don’t mean completely stop – that would be silly. I mean stop and think for a second. Pour yourself a cup of coffee and spend an hour with your analytics and [...]
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January 13, 2009
Especially in tough economic times, the cost of online marketing can be quite a concern for business owners. If you’re a small business owner, this can be especially troubling. How can you justify a $5000 pay per click budget, when you’re having trouble making payroll?
The short answer to that is, if your online marketing isn’t [...]
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