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Marketing Videos

SEM vs. SEO, what’s the difference?

January 6, 2009

You may have caught my recent SEM Video – The Difference Between PPC and SEO. If so, then you know that PPC (Pay Per Click) includes the sponsored results on all the search engines, where SEO (Search Engine Optimization) includes the natural, or organic rankings.
Another acronym that gets thrown around a lot is SEM (Search [...]

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The Difference Between SEO and PPC

January 3, 2009

Here’s one of the first Online Marketing Videos I ever did – back when I was working under www.mysempro.com. It explains the difference between PPC and SEO. It also shows you what can happen when you shoot a video on the first take (notice how often I say “uh”)

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