From the category archives:

Search Engine Optimization

SEO for Online Reputation Management

February 23, 2010

I’m a little protective of my clients. Yes, that is in part because they pay me to be. It’s also because I work only with people and products I believe in – which leads to me feeling a little chafed every time I have to deal with folks who like to bad-mouth my clients.
I’m not [...]

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The Real Value of SEO Keywords

August 26, 2009

This morning, I ran over to the SEO Book site to download the ever-awesome SEO Book Toolbar.  Aaron Wall pushes out some of (if not “the”) best SEO tools and info out there.  He’s one reason I’ve held back on the information I’d share – typically, he’s already said it better than I could.
I did [...]

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Outsourcing Online Marketing

January 28, 2009

Recently, I’ve run across several postings basically screaming that “We WON’T OUTSOURCE” – and I find myself wondering why.
If you outsource with a reputable company, there are many, many benefits, especially for small business.  For one, you save on things like full time salaries, employee benefits, and payroll taxes.
And, you can do this while actually [...]

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Online Marketing Costs

January 13, 2009

Especially in tough economic times, the cost of online marketing can be quite a concern for business owners.  If you’re a small business owner, this can be especially troubling.  How can you justify a $5000 pay per click budget, when you’re having trouble making payroll?
The short answer to that is, if your online marketing isn’t [...]

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SEM vs. SEO, what’s the difference?

January 6, 2009

You may have caught my recent SEM Video – The Difference Between PPC and SEO. If so, then you know that PPC (Pay Per Click) includes the sponsored results on all the search engines, where SEO (Search Engine Optimization) includes the natural, or organic rankings.
Another acronym that gets thrown around a lot is SEM (Search [...]

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Local Search Engine Optimization

January 5, 2009

I know for a fact that local search engine optimization works, and works big time.  I also know for a fact that many of the businesses that really need it either can’t afford it, or think that they can’t afford it.
I say, they can’t afford not to do it.  And, I’m not talking about getting [...]

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Local Search Engine Marketing in a Tough Economy

January 4, 2009

As I was walking my dog this chilly morning in Overland Park, I found myself thinking about all the businesses out there that are struggling in this tough economy. I’ve been doing a fair bit of networking for folks wanting search engine optimization in Kansas City, as well as pay per click in Kansas City [...]

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Beginning SEO

January 3, 2009

If you want to Get Started in SEO, you’re in the right place, because I’m going to tell you 4 things you need to do right now to start ranking better in the search engines.
1)Get familiar with Google.
Go to Google’s Webmaster Central and poke around some. You want to see if your site is [...]

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Basic Online Marketing Strategy

January 3, 2009

Together, we’re going to go over basic online marketing strategy:

Distinct actions you want your website visitors to take (IMPORTANT!)
Explaining Conversion Rates (and how they affect your bottom line)
Discovering how much you should be willing to spend for a customer or lead
Simple, free ways to track your website traffic

This [...]

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The Difference Between SEO and PPC

January 3, 2009

Here’s one of the first Online Marketing Videos I ever did – back when I was working under www.mysempro.com. It explains the difference between PPC and SEO. It also shows you what can happen when you shoot a video on the first take (notice how often I say “uh”)

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