From the category archives:

Search Engine Marketing

SEO for Online Reputation Management

February 23, 2010

I’m a little protective of my clients. Yes, that is in part because they pay me to be. It’s also because I work only with people and products I believe in – which leads to me feeling a little chafed every time I have to deal with folks who like to bad-mouth my clients.
I’m not [...]

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Content Development Strategies for your Website

September 3, 2009

Despite what several hundred snake-oil salesmen would have you believe, the single most important process you should have in place for growing your online business is the simplest – content development.
Developing a Content Generation Strategy:
Content development is a very simple thing – just produce one original, meaningful, interesting, and high-quality piece of content each day.  [...]

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The Real Value of SEO Keywords

August 26, 2009

This morning, I ran over to the SEO Book site to download the ever-awesome SEO Book Toolbar.  Aaron Wall pushes out some of (if not “the”) best SEO tools and info out there.  He’s one reason I’ve held back on the information I’d share – typically, he’s already said it better than I could.
I did [...]

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An Open Letter to Google Adwords

May 12, 2009

After a good bit of frustration trying to get a new account up and running – I decided to post the following in Google’s help forum.  Perhaps by seeming fairly angry, and perhaps getting a few other folks to read this, I can actually get some support, and get my client’s account out of “review” [...]

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Outsourcing Online Marketing

January 28, 2009

Recently, I’ve run across several postings basically screaming that “We WON’T OUTSOURCE” – and I find myself wondering why.
If you outsource with a reputable company, there are many, many benefits, especially for small business.  For one, you save on things like full time salaries, employee benefits, and payroll taxes.
And, you can do this while actually [...]

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Online Marketing Costs

January 13, 2009

Especially in tough economic times, the cost of online marketing can be quite a concern for business owners.  If you’re a small business owner, this can be especially troubling.  How can you justify a $5000 pay per click budget, when you’re having trouble making payroll?
The short answer to that is, if your online marketing isn’t [...]

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SEM vs. SEO, what’s the difference?

January 6, 2009

You may have caught my recent SEM Video – The Difference Between PPC and SEO. If so, then you know that PPC (Pay Per Click) includes the sponsored results on all the search engines, where SEO (Search Engine Optimization) includes the natural, or organic rankings.
Another acronym that gets thrown around a lot is SEM (Search [...]

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Beginning SEO

January 3, 2009

If you want to Get Started in SEO, you’re in the right place, because I’m going to tell you 4 things you need to do right now to start ranking better in the search engines.
1)Get familiar with Google.
Go to Google’s Webmaster Central and poke around some. You want to see if your site is [...]

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Basic Online Marketing Strategy

January 3, 2009

Together, we’re going to go over basic online marketing strategy:

Distinct actions you want your website visitors to take (IMPORTANT!)
Explaining Conversion Rates (and how they affect your bottom line)
Discovering how much you should be willing to spend for a customer or lead
Simple, free ways to track your website traffic

This [...]

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The Difference Between SEO and PPC

January 3, 2009

Here’s one of the first Online Marketing Videos I ever did – back when I was working under www.mysempro.com. It explains the difference between PPC and SEO. It also shows you what can happen when you shoot a video on the first take (notice how often I say “uh”)

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