From the category archives:

Online Marketing

SEO for Online Reputation Management

February 23, 2010

I’m a little protective of my clients. Yes, that is in part because they pay me to be. It’s also because I work only with people and products I believe in – which leads to me feeling a little chafed every time I have to deal with folks who like to bad-mouth my clients.
I’m not [...]

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Content Development Strategies for your Website

September 3, 2009

Despite what several hundred snake-oil salesmen would have you believe, the single most important process you should have in place for growing your online business is the simplest – content development.
Developing a Content Generation Strategy:
Content development is a very simple thing – just produce one original, meaningful, interesting, and high-quality piece of content each day.  [...]

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Outsourcing Online Marketing

January 28, 2009

Recently, I’ve run across several postings basically screaming that “We WON’T OUTSOURCE” – and I find myself wondering why.
If you outsource with a reputable company, there are many, many benefits, especially for small business.  For one, you save on things like full time salaries, employee benefits, and payroll taxes.
And, you can do this while actually [...]

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Online Marketing Costs

January 13, 2009

Especially in tough economic times, the cost of online marketing can be quite a concern for business owners.  If you’re a small business owner, this can be especially troubling.  How can you justify a $5000 pay per click budget, when you’re having trouble making payroll?
The short answer to that is, if your online marketing isn’t [...]

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Twittering for Profit, etc…

January 6, 2009

If you hadn’t heard of Twitter before yesterday, you likely have now.  Despite all the recent Twitter Hacks and Twitter Phishing Schemes going around, it’s still a pretty good community.
Note – I am concerned it could end up being like MySpace – ruined by spammers and MLM douchebags.
Anyway – as a business owner, Twitter can [...]

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Business Website Improvement

January 5, 2009

In – JUST ONE EASY STEP!
Sorry, I work up early this morning and ended up cooking breakfast while an infomercial was on
Anyway – here’s a quick idea to drastically improve your business’s website: Improve the image quality!
So many great businesses have websites that look awful – a big reason for this is fuzzy, [...]

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Local Search Engine Marketing in a Tough Economy

January 4, 2009

As I was walking my dog this chilly morning in Overland Park, I found myself thinking about all the businesses out there that are struggling in this tough economy. I’ve been doing a fair bit of networking for folks wanting search engine optimization in Kansas City, as well as pay per click in Kansas City [...]

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Basic Online Marketing Strategy

January 3, 2009

Together, we’re going to go over basic online marketing strategy:

Distinct actions you want your website visitors to take (IMPORTANT!)
Explaining Conversion Rates (and how they affect your bottom line)
Discovering how much you should be willing to spend for a customer or lead
Simple, free ways to track your website traffic

This [...]

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’tis been a while, no?

September 8, 2008

So – wow – a whole summer with no posting.  I suppose you could say I’ve been busy, but really, I’ve just been lazy.  You can only do so much before something falls off – and this blog was it.
I’m working on several projects at the moment – not the least of which is still [...]

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Gmail hits a Home Run.

March 12, 2008

Here’s another link to the Gmail Blog.
Folks – you can now synch your Google Calendar with your Outlook Calendar.
My life has officially changed. Now, if they could just make it where I could synch my date book with Google Calendar. A USB planner anyone?

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