Today is: Saturday, 4th July 2009
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Professional SEO and PPC Management in the Kansas City Area
The official blog of Scott Randolph - Online Marketing Consultant, managing director of 7xo Media and the founder of the 7xo Media Academy.
Three ways to make meetings more efficient.
One of the curses of the corporate world is the meeting. When executed correctly, they are vital to getting things done. When executed poorly, they are a burden and take time away from productive work - as well as cause frustration and discontent among the masses.
Thanks to some great career gurus like Dave Lorenzo - I’ve got some tips for making meetings work for you. A fair warning though, it’s tougher to implement than you’d think.
1) MOST IMPORTANT - Have a desired outcome for the meeting. A deliverable. A reason for spending an hour in the conference room. It could be a list of questions you want answered, sign off on a project, etc….if you’re meeting over something you could just as easily pass around in an email, don’t waste everyone’s time. (I’m looking at you, weekly staff meeting)
2)Be Prepared - Every time I’m in a meeting with someone that has to be brought up to speed, I want to smack them. If I called the meeting, I sent you the materials in advance. If you called the meeting, you should have asked for information in advance. And, if you called the meeting just to get up to speed, God help you.
3)Be courteous, and know it’s ok to say no. Never schedule a meeting just because someone doesn’t have time marked off in Outlook. People that do that are the reason I keep 70% of my time marked off anyway - even if I have nothing going on. Ask first - schedule second. Give me a day’s notice, so I can get up to speed (see #2). And, realize, I may say no. The most liberating moment of my life was the day I said - “I don’t think this really justifies a meeting, can you just send an email, and we’ll discuss if there are any further questions” - that saved about 8 man hours of time.
That’s all for now folks - here’s to making meetings shorter, more efficient, and fewer in number!
Is Entrepreneurship a Personality Disorder?
Fred Wilson is one of my favorite bloggers, and he listed his answers to “10 Questions About Entrepreneurship” - including referring to it as a personality disorder, and questioning whether or not entrepreneurs are happier than “regular” folks.
For one, it may not be a disorder (because that carries a certain negative connotation) but it definitely is a personality aberration. I mean, who would consider high-level OCD coupled with ADHD, severe insomnia, extreme excitability, and mood swings a “disorder”……oh, wait…All those traits could also be referred to as passion, drive, ambition, and a quest to make the world a better place and achieve self-fulfillment. It just depends on whether or not you’re trying to sell medication
As to whether or not we’re happier - I think our mood swings take us higher (it’s the self fulfillment thing), and the lows don’t take us quite as low, since a successful entrepreneur learns at a very earl age to embrace a challenge as opposed to let it keep them down too long. Now, that is completely achievable outside of our little sphere of crazy people, but I think it affects entrepreneurs at a much higher rate than your cubicle warrior. Hence, I would suggest entrepreneurs are, on average, slightly happier.
He also talks a bit about how Indeed is making job searching more intelligent. This sounds kind of like some stuff we’re working on with HHOD. I wonder if Fred would be interesting in hearing about that?
*crickets*
And, yes, I know that these posts are a bit older, but I only get to my aggregator about once a week these days. I’ve been too busy running around and talking about HHOD to schools and finding out exactly how cool our idea is.
Finally - talking about the Startup.
So, a few times around here, I have alluded to “The Startup”….never being in a position to talk about it until today. Let’s get to the meaty details.
What is it? - HomeworkHelponDemand.com - an online resource that will finally make all those potentially educational resources out there on the Internet easy to find, evaluate, and put to use. We’re talking about a complete shift in the way kids, parents, and teachers use the Internet in relation to school.
We’re not releasing much more information about exactly how we are doing what we do until we are a little farther along - but if you go to the site and sign up, you can get access to early-bird previews and VIP access to some information.
I am very, very excited about this - not just because I think it’s an absolutely great idea that will create a very profitable business…..I also feel very strongly about the mission of this business. You see, on a daily basis we find new web businesses out there that are compelling, cool, or even revolutionary in their creation or application of technology. Twitter is a business that comes to mind that is very ‘cool’.
One thing that’s different about HHOD is that our impact won’t just be measured in return on the VC investment, Fast Company covers (although that would be sweet), or how many ripples we can make in the blogosphere. Our impact will be measured in levels of improvement for students, increase in efficiency for teachers, expansion of the parent’s role in their child’s education - things that, at the end of the day, are what really, truly matter.
You can read my first post on our company blog to see why this is important. When 50% of the kids in your hometown aren’t going to graduate from high school, you really don’t care much about the social grid (although we have that), ajax (that too), or bright and shiny graphics (again..) - what you really want to do is give these kids, their teachers, and their parents the tools to access the greatest learning resource of our time effectively and safely.
That’s what we’re here to do. Stay tuned (and, by all means, go to the site, fill out the form, and stay up to date with what’s going on)
Why “Good Enough” Generally Isn’t.
In the world of someone who wants to accomplish great things, there is no room for the term “Good Enough.” Because, in reality, that ENOUGH point is always moving. Move forward and get better or get out of business.
Sometimes, I find myself lulled into complacency when it comes to the quality of my work - mostly due to the hypnotic effect of crossing things off my ‘to-do’ list. So, I do things like I did Friday, and slap up a contact page for the website we’re launching in a couple months (your typical “coming soon - give us your email” page) that I think looks “good enough.” Then, after a couple emails get tossed around, I find myself slightly embarrassed, since the page obviously wasn’t good enough.
It’s a little thing, I know. But it’s the little things that add up to big things, so you might as well get in the habit of consistent excellence if you want to make it.
On a related note, I’ll actually be announcing what the startup site is in the next week or two, after we get a little more paperwork filed. It is the best project I’ve ever been involved in, and I truly believe we can change the world with it. I’ll keep you posted.
Affiliate Marketing Introduction
One thing I’m starting to explore is the wide, wide world of affiliate marketing. Clayton got me into the idea - and I figured that I have made a pretty decent living running online campaigns that deliver solid ROI for other people.
So, why not take a stab myself. I’d like to think I can select affiliate offers that have a good chance of paying off. I’m a really good SEO and PPC manager - and those are the main channels I’ll be working in.
This should be pretty interesting.
You’ll notice an ad in my sidebar. This is for Motive Interactive - the first network I joined. So far, I’ve been stoked to see the offers they have, and my account rep has been very helpful. This is why I’m posting the ad. To be sure, if you sign up from here, I get a kick back, but I won’t ever post something here I don’t have reason to believe in.
Facebook Ads Interface - Yech.
So, I tried to set up a Facebook Ad last night. Several things went wrong, which happens. My problem is how things get handled, and how the entire process goes down.
Maybe I should have titled this - “Facebook Ads User Experience - Worse than Overture Was”
Step one - I want to remove the old credit card from when I was running an ad for a client (pretty miserable failure, by the way, cheap but uneffective). I can’t….why? Apparently I have a payment pending. Of course, I haven’t run the ad since December, but there is still something pending. Whatever.
I figure I’ll step around this little hiccup by adding in my card, and making that my primary card. I added in my credit card, but after looking around some, couldn’t find how to make it my primary card. Great.
So, I set up my new ad - get an image, set up the landing page - submit…and - nothing. No confirmation, no notifications, nothing. Ugh. I figure it’s going through an approval process, so I patiently wait till this morning.
I log in - nothing. No new ad campaign running. I finally stumble my way into the payment methods interface - and figure out I have to click the “?” to make my card the primary card. Turns out, that card was “unverified” because I typed in the number incorrectly. The issue with that - IF I HADN’T STUMBLED ACROSS THAT, I’D HAVE NEVER KNOWN!!!!!!
What kind of shoddy UI designer lets something HUGE like that get through? If the credit card number is wrong, tell somebody. Thank goodness this wasn’t some amazingly time-sensitive project I was working on.
End Rant.
Startup Life and Work Balance.
Alternate Title: Calcanis and I actually agree on this one.
I was especially excited to read Jason’s Blog today (although he is taking a bit of heat) - as I am one that is neck deep in startup life (except when I’m neck deep in agency strategy or consulting) - and he makes some really good points in his previous post, How to Save Money at a Startup.
There are a few points I’m iffy on (like, I think you can make a case for PC’s saving you money as well - guess it depends on your personality type). However, there are some that are absolutely brilliant, and I’d like to add a bit of my flavor to each of those:
Buy Second Monitors for Everyone - HECK YES! Go one better - by HUGE extra monitors for everyone. Especially for your coders. I can’t tell you how much time I save having an email window, browser window, and “work” window (DreamWeaver, Photoshop, etc….) open. Plus, I’m just happier.
Cheap Tables, Expensive Chairs - Really good point here. I figured this out for my home office long ago. Currently, we have pretty nice versions of both, but the deal on the desks was silly. Thanks to Sam’s Club Closeout sales!
Use Google Email - this is a no-brainer. However, depending on your host, you can do xyz@yourdomain.com on the cheap as well. Thanks to Gmail - you can connect the two pretty easily. Avoid exchange server at all costs.
Avoid People that don’t love their work - originally, this was fire people that don’t love their work - but if you’re doing your job, you shouldn’t have hired them in the first place. Around here, we keep a pretty strict time line - people don’t stay too late or work too much on weekends - or at least they are expected not to. Most of them still do. Because we love what we’re doing.
Stay away from meetings - a recurring theme. Meetings typically are a gigantic waste of time, unless there is some sort of deliverable coming out at the end. If you’re just meeting to talk about what you’re doing - you’re wasting everyone’s time. If you’re meeting to go over a report - you’re wasting time, stuff like that can be discussed over IM. If you’ve hired smart people who love their work, they should be able to move forward without too much hand-holding. In short- you need less talking, more doing.
Go over there to read the rest - I actually have to get to work!
Learning about Search Engine Science
So, I’m currently running around the web, learning as much as I possibly can about the science behind how search engines work - and how their API’s interact with partners. While I consider myself a pretty darn talented SEO, I’m not a computer scientist - so this is interesting to me. It’s also very important to a current project I’m working on.
Reading the existing patents that some search engines have out there is great fun - although it’s similar to reading long, convoluted contracts.
I’m feeling very academic today.
Be the team that gets the calls!
Anyone who knows me, knows I’m an avid college basketball fan. My favorite team, the Duke Blue Devils, is constantly accused of being part of some wide-spread conspiracy that allows them to get nothing but favorable calls from the referees. While the data doesn’t support this, I can tell you why it seems this way.
And, it isn’t because they are cheating.
They appear to get calls because they are constantly attacking. On both ends of the floor, their game plan is to get their opponents on their heels and keep them there. This allows them to dictate the tempo of the game, and forces the other team to adapt and play the game Coach K wants them to. Their opponents are often forced into a situation where game events happen to them, and they have little or no input.
The same strategy applies to life folks - there are so many people who talk about “making your own luck” that I’m not even going to try to locate a quote. I’m just saying if your focus is on moving forward, achieving your goals, and being proactive in your life (i.e. “attacking”) you’re going to get a lot more calls than the guy waiting for the right moment to try to make something happen.
So - get out there and attack!
Technorati Tags: Personal Development, Goal Setting, Duke Blue Devils

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