From the category archives:

Business

What They Don’t Teach You At Harvard Business School

August 25, 2009

This has to be my absolute favorite business book ever. It may be a result of it being the first real business book I ever read, but I think it’s more that it’s a no-nonsense, “This is how I did it” kind of book.
Not to be cynical, but there’s a new book every day out [...]

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Hitting the Reset Button

August 25, 2009

One drawback of being an entrepreneur – especially in a service industry like marketing – is the tendancy to get caught up in day-to-day emergencies.  This client needs something, end of the month reports are due, I had a great idea to try this….next thing you know, your business plan is blown all to crap.
So, [...]

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Outsourcing Online Marketing

January 28, 2009

Recently, I’ve run across several postings basically screaming that “We WON’T OUTSOURCE” – and I find myself wondering why.
If you outsource with a reputable company, there are many, many benefits, especially for small business.  For one, you save on things like full time salaries, employee benefits, and payroll taxes.
And, you can do this while actually [...]

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Online Marketing Costs

January 13, 2009

Especially in tough economic times, the cost of online marketing can be quite a concern for business owners.  If you’re a small business owner, this can be especially troubling.  How can you justify a $5000 pay per click budget, when you’re having trouble making payroll?
The short answer to that is, if your online marketing isn’t [...]

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Basic Online Marketing Strategy

January 3, 2009

Together, we’re going to go over basic online marketing strategy:

Distinct actions you want your website visitors to take (IMPORTANT!)
Explaining Conversion Rates (and how they affect your bottom line)
Discovering how much you should be willing to spend for a customer or lead
Simple, free ways to track your website traffic

This [...]

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Maybe all this Wall Street Jazz isn’t so bad.

September 16, 2008

One of my favorite business “journalists” – Stanley Bing – has a great post about how the fall out on Wall Street is really just karma.
You know – I have to agree. We’ve watched businesses rise and fall at the whims of these guys, who cared more about their bottom lines than the success [...]

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’tis been a while, no?

September 8, 2008

So – wow – a whole summer with no posting.  I suppose you could say I’ve been busy, but really, I’ve just been lazy.  You can only do so much before something falls off – and this blog was it.
I’m working on several projects at the moment – not the least of which is still [...]

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Three ways to make meetings more efficient.

May 1, 2008

One of the curses of the corporate world is the meeting.  When executed correctly, they are vital to getting things done.  When executed poorly, they are a burden and take time away from productive work – as well as cause frustration and discontent among the masses.
Thanks to some great career gurus like Dave Lorenzo – [...]

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Assumptions on Sorting Importance…

April 2, 2008

This post is inspired by Seth Godin’s “Alphabetical Order is Obsolete” Post a couple weeks back (sorry, sorry, I can only get through my aggregator every so often).
Anyway, he makes some pretty awesome observations about  how senseless the alphabetical system is for some applications…..
Your address book is in alphabetical order, right? Why? If you want [...]

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New York Times – For Free?

March 31, 2008

I can’t help but love the fact that I can read the New York Times, in its entirety, for free online.
I’m not sure how I just noticed this, other than it’s probably because I get most of my news from CNN.com and Google News (and I don’t think “Newspaper” very often) – so it never [...]

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