As I was walking my dog this chilly morning in Overland Park, I found myself thinking about all the businesses out there that are struggling in this tough economy. I’ve been doing a fair bit of networking for folks wanting search engine optimization in Kansas City, as well as pay per click in Kansas City and Overland Park, and one thing I’m hearing a lot of is that there just isn’t the cash flow to make these things happen right now.
I beg to differ. If there is one type of marketing you SHOULD be doing in a tough economy – it’s search engine marketing.
Why?
If you’re a service provider that has a limited area, or a small business relying on foot traffic in to your store, local search engine marketing is a very high ROI undertaking. For example, local search engine optimization for Kansas City delivers something Yellow Pages and Radio spots can’t – CUSTOMERS THAT ARE LOOKING FOR YOUR BUSINESS.
Let’s look at one example – say…auto repair. You can easily spend $5k on local radio spots that may yield 100 calls/visits to your store if you’re lucky. That’s if you have a really good ad, and a good offer. A pay-per-click campaign for Overland Park, however, might cost you $750 in ad spend, and another $750 in monthly ad fees – and deliver the same number of phone calls in to your store.
Since those people searching are actively seeking out auto repair in your area, they are more likely to turn into customers. It’s pretty simple math after that – same number of calls, more of those calls turn in to customers, and you’ve only spent $1500. If you get 25 of those calls coming in to your auto repair shop that month, at an average bill of $400, you’ve generated $10,000 in revenue for $1500.
When you look at it that way, can you really afford NOT to do some local PPC marketing?
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nice article!… I wanted to add that because the economy is depressing, its only logical that LOCAL will return back to its roots!.. This means that local companies that spend a small amount, such as SEO in general, they will capture the local market for those who already are searching for their products or services….. The big boys will pack up and leave because the cost to run a business in a deflating economy means reduction in size. Here is a good article highlighting this thought!