In – JUST ONE EASY STEP!
Sorry, I work up early this morning and ended up cooking breakfast while an infomercial was on 
Anyway – here’s a quick idea to drastically improve your business’s website: Improve the image quality!
So many great businesses have websites that look awful – a big reason for this is fuzzy, poorly sized, poorly managed images and product photos.
Here are some things to look for in choosing an image:
1) High Quality/Resolution
2) Color matching with the rest of your site
3) Does it “Pop”
4) Is it “selling”
What this means: Use only High-res images that have been sized appropriately in an image editing program. Make sure it matches somewhat with your website’s colors – and is sharp enough to draw attention on the page and guide custmers to do what you wan them to.
Old Marketing Pro Tip – visitors love pictures of people – and they will look at the spot on the page the people in the photo are looking at! This means, if you want someone to read a certain section of your website, a picture whose eyes are looking in that direction will help.
For product photos, there are a few things you can do to make sure your site:
- Crop in to show the most interesting detail of the product.
- Remove backgrounds, replace with a white or gray background
- Use a drop shadow to make the image pop
- Auto-Adjust Color levels and use a sharpening filter in your favorite editing software
- if you don’t have editing software, get some!