From the monthly archives:

January 2009

Outsourcing Online Marketing

January 28, 2009

Recently, I’ve run across several postings basically screaming that “We WON’T OUTSOURCE” – and I find myself wondering why.
If you outsource with a reputable company, there are many, many benefits, especially for small business.  For one, you save on things like full time salaries, employee benefits, and payroll taxes.
And, you can do this while actually [...]

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10 Things I Think I Think

January 14, 2009

I stole this idea from SI’s Peter King, and I like to use it every now and then.  It’s a good excuse to ramble on once a week or so, so feel free to ignore this if you’re here looking for PPC or SEO help
1) Twitter has become my new Facebook.
2) All the [...]

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Improving PPC Keyword Conversion Rates

January 14, 2009

Here’s a quick tip to improve the conversion rates for some of your pay per click keywords:
If you’re using broad match – stop.  I don’t mean completely stop – that would be silly.  I mean stop and think for a second.  Pour yourself a cup of coffee and spend an hour with your analytics and [...]

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Online Marketing Costs

January 13, 2009

Especially in tough economic times, the cost of online marketing can be quite a concern for business owners.  If you’re a small business owner, this can be especially troubling.  How can you justify a $5000 pay per click budget, when you’re having trouble making payroll?
The short answer to that is, if your online marketing isn’t [...]

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Twittering for Profit, etc…

January 6, 2009

If you hadn’t heard of Twitter before yesterday, you likely have now.  Despite all the recent Twitter Hacks and Twitter Phishing Schemes going around, it’s still a pretty good community.
Note – I am concerned it could end up being like MySpace – ruined by spammers and MLM douchebags.
Anyway – as a business owner, Twitter can [...]

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SEM vs. SEO, what’s the difference?

January 6, 2009

You may have caught my recent SEM Video – The Difference Between PPC and SEO. If so, then you know that PPC (Pay Per Click) includes the sponsored results on all the search engines, where SEO (Search Engine Optimization) includes the natural, or organic rankings.
Another acronym that gets thrown around a lot is SEM (Search [...]

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Local Search Engine Optimization

January 5, 2009

I know for a fact that local search engine optimization works, and works big time.  I also know for a fact that many of the businesses that really need it either can’t afford it, or think that they can’t afford it.
I say, they can’t afford not to do it.  And, I’m not talking about getting [...]

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Business Website Improvement

January 5, 2009

In – JUST ONE EASY STEP!
Sorry, I work up early this morning and ended up cooking breakfast while an infomercial was on
Anyway – here’s a quick idea to drastically improve your business’s website: Improve the image quality!
So many great businesses have websites that look awful – a big reason for this is fuzzy, [...]

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Local Search Engine Marketing in a Tough Economy

January 4, 2009

As I was walking my dog this chilly morning in Overland Park, I found myself thinking about all the businesses out there that are struggling in this tough economy. I’ve been doing a fair bit of networking for folks wanting search engine optimization in Kansas City, as well as pay per click in Kansas City [...]

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Beginning SEO

January 3, 2009

If you want to Get Started in SEO, you’re in the right place, because I’m going to tell you 4 things you need to do right now to start ranking better in the search engines.
1)Get familiar with Google.
Go to Google’s Webmaster Central and poke around some. You want to see if your site is [...]

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