Today is: Saturday, 4th July 2009
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Professional SEO and PPC Management in the Kansas City Area

The official blog of Scott Randolph - Online Marketing Consultant, managing director of 7xo Media and the founder of the 7xo Media Academy.

A critical error.

So - I woke up this morning early (thanks, dog) and couldn’t go back to sleep, so I hit the gym before work.  As I was lifting, I was reveling in all the extra calories I’d be burning while at my desk today.  I ran home, ate breakfast, and headed in to the office.

One thing I didn’t consider - lifting weights increases your metabolism dramatically for several hours post workout.  I, however, decided a Special K/All Bran combo would be enough to get me through to lunch.  It’s now 10 till 9 and I’m gnawing on my monitor.  Only 2.5 hours left until I leave for lunch!

Tick, Tock, Tick, Tock.

Do something good today.

If you know me, you know I’m a sucker for a cause.  You also know I’m passionate about sports - and their role in helping our children develop (you can learn a lot of lessons on the field).

On that note, my friend/colleague Marty is raising money for a Fantasy Sports Camp for Deaf and Hard of Hearing Kids.

I know times are tight and all that, but surely you can spare $20.  $10?  Something?  Nothing in this world feels as good as giving - and I can’t think of anything more pure than kids getting a chance to play baseball.

Click here to learn more and donate. 

Three ways to make meetings more efficient.

One of the curses of the corporate world is the meeting.  When executed correctly, they are vital to getting things done.  When executed poorly, they are a burden and take time away from productive work - as well as cause frustration and discontent among the masses.

Thanks to some great career gurus like Dave Lorenzo - I’ve got some tips for making meetings work for you.  A fair warning though, it’s tougher to implement than you’d think.

1) MOST IMPORTANT - Have a desired outcome for the meeting.  A deliverable.  A reason for spending an hour in the conference room.  It could be a list of questions you want answered, sign off on a project, etc….if you’re meeting over something you could just as easily pass around in an email, don’t waste everyone’s time.  (I’m looking at you, weekly staff meeting)

2)Be Prepared - Every time I’m in a meeting with someone that has to be brought up to speed, I want to smack them.  If I called the meeting, I sent you the materials in advance.  If you called the meeting, you should have asked for information in advance.  And, if you called the meeting just to get up to speed, God help you.

3)Be courteous, and know it’s ok to say no.  Never schedule a meeting just because someone doesn’t have time marked off in Outlook.  People that do that are the reason I keep 70% of my time marked off anyway - even if I have nothing going on.  Ask first - schedule second.  Give me a day’s notice, so I can get up to speed (see #2).  And, realize, I may say no.  The most liberating moment of my life was the day I said - “I don’t think this really justifies a meeting, can you just send an email, and we’ll discuss if there are any further questions” - that saved about 8 man hours of time.

That’s all for now folks - here’s to making meetings shorter, more efficient, and fewer in number!