Kansas City SEO and PPC

New York Times - For Free?

I can’t help but love the fact that I can read the New York Times, in its entirety, for free online.

I’m not sure how I just noticed this, other than it’s probably because I get most of my news from CNN.com and Google News (and I don’t think “Newspaper” very often) - so it never occurred to me to check it out.  I had a friend mention it to me in a meeting, and now I’m hooked.  It came up because we were talking about how the “old school” PR guys in his corporate communications department didn’t like doing online press releases because they wanted to be “all about reporters.”

It should be noted that, while the company has done several notable things, the last major press coverage it got involved the President (of the USA, not the company) - so, I think it’s safe to conclude that faxing things to reporters doesn’t really work anymore.  And hasn’t for years.  (unless it’s a take out menu - then it probably works)

My main question there is, “Where do these guys think reporters are getting their news?”