Kansas City SEO and PPC

Facebook Ads Interface - Yech.

So, I tried to set up a Facebook Ad last night.  Several things went wrong, which happens.  My problem is how things get handled, and how the entire process goes down.

Maybe I should have titled this - “Facebook Ads User Experience - Worse than Overture Was”

Step one - I want to remove the old credit card from when I was running an ad for a client (pretty miserable failure, by the way, cheap but uneffective).  I can’t….why?  Apparently I have a payment pending.  Of course, I haven’t run the ad since December, but there is still something pending.  Whatever.

I figure I’ll step around this little hiccup by adding in my card, and making that my primary card.  I added in my credit card, but after looking around some, couldn’t find how to make it my primary card.  Great.

So, I set up my new ad - get an image, set up the landing page - submit…and - nothing.  No confirmation, no notifications, nothing.  Ugh.  I figure it’s going through an approval process, so I patiently wait till this morning.

I log in - nothing.  No new ad campaign running.  I finally stumble my way into the payment methods interface - and figure out I have to click the “?” to make my card the primary card.  Turns out, that card was “unverified” because I typed in the number incorrectly.  The issue with that - IF I HADN’T STUMBLED ACROSS THAT, I’D HAVE NEVER KNOWN!!!!!!

What kind of shoddy UI designer lets something HUGE like that get through?  If the credit card number is wrong, tell somebody.  Thank goodness this wasn’t some amazingly time-sensitive project I was working on.

End Rant.