Kansas City SEO and PPC

You don’t tell me - I’ll tell you.

So, I was reading (actually IN the magazine, not online, heck yeah!) this article from Fast Company.

Before I go off on this rant that I feel welling up, I’m going to make a couple confessions -

1) These guys are probably considerably smarter than me
2) I’ve never read “The Tipping Point” - I just listed it in my favorites on Facebook because I wanted to look cool.

Ok - so, the argument here is whether or not trends are started by “Influencers” or randomly created by the masses.  There are 3-4 books on the subject, billions of dollars spent “influencing” people each year, and 5 pages inside the magazine devoted to this.

To which I say - “BAH!”

Something that needs to be stated is that all this crap is just that - crap.  It’s stuff created by marketers to sell books to other marketers, to help them be better at getting clients to spend the aforementioned billions of dollars.  I can hear the boardroom now - “Bob, sales are tanking this quarter, what’s the deal with this big ad agency you signed us on with?” “Well, Mr. CEO, I know sales are slumping but our Social Strategist got us a mention on Scoble’s blog!!”

Phooey.

The only person in the world whose advice directly influences my actions is my mother - and that is more out of guilt than of any real thought that she may know what kind of shoes are in this season.  Here’s an idea folks - save your money trying to get in front of ‘influencers’ - apply that towards research, or great creative talent, or an amazing designer, or even…..*gasp* quality production.  Make something that adds value to other people’s lives and don’t rely on the fickle masses and their fads.

Because fads fade.  Great, meaningful, products and services stick around. Real marketing is discovering how and when to take those products and services to market.